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Some of the best marketing in the grocery business is built around the word 'local.' It shows up on cartons of eggs from a thousand-mile supply chain, on bread baked in a factory, and on honey blended from four continents. The word has been stretched so thin it means almost nothing.
The best way to know what you are eating is to ask the person who grew it. Most farmers are happy to answer — in fact, a farmer who bristles at honest questions is telling you something important.
The sticker price on a jar of local honey is usually higher than the supermarket version. That part is true. But once you account for what you are actually paying for in each product, the math gets more interesting.